BREA, Calif. (August 10, 2006)

American Suzuki Motor Corporation (ASMC), widely known for its high-performance motorcycles and life-enthusiast-focused automobiles, today announced a sponsorship with BEC/Tooth and Nail’s Kutless, making the band the automotive company’s first music partnership.

A joint effort of ASMC?s Automotive and Motorcycle Divisions, the agreement makes American Suzuki the exclusive title sponsor of Kutless’ upcoming tour–the Hearts of the Innocent tour powered by Suzuki. The tour marks Suzuki’s first foray into the music industry where the company sees an opportunity to connect its products with a like-minded consumer demographic of those who choose to live life instead of watch it go by. …